I developed the branding and beer can design for a small craft brewery in southern Saskatchewan. They wanted something a little sophisticated, but never snobby.
Commitment. Innovation. Attention to detail. North48 Brewing Co. is about time honoured traditions mixed with new ideas, some farm-kid know-how, a whole lot of stubbornness, and sharp use of tech.
No48 Brewing Co
Design & Development
Alignment, Balance, Colour theory, Contrast, Emphasis, Grids, Hierarchy, Negative space, Pattern, Proximity, Repetition, Rhythm, Rule of thirds, Typography
Brand development, Logo design, Packaging design.
The overall design and layout of the beer labels is consistent which helps initiate and prolong brand recognition.
An eye-catching colour family was developed to help distinguish and differentiate each style of beer, while remaining attractive and eye-catching on shelves.
Two main typefaces were used: one for its legibility at all sizes; and another to add personality to the artwork.