Bottle label design

Beer Branding & Packaging

Conceptual branding and packaging design for a start-up craft brewery.

I developed the branding and beer can design for a small craft brewery in southern Saskatchewan. They wanted something a little sophisticated, but never snobby.

Commitment. Innovation. Attention to detail. North48 Brewing Co. is about time honoured traditions mixed with new ideas, some farm-kid know-how, a whole lot of stubbornness, and sharp use of tech.


Client

No48 Brewing Co

Role

Design & Development

Timeframe

August–November, 2015

Principles

Alignment, Balance, Colour theory, Contrast, Emphasis, Grids, Hierarchy, Negative space, Pattern, Proximity, Repetition, Rhythm, Rule of thirds, Typography

Skills

Brand development, Logo design, Packaging design.


Packaging Design

The overall design and layout of the beer labels is consistent which helps initiate and prolong brand recognition.

An eye-catching colour family was developed to help distinguish and differentiate each style of beer, while remaining attractive and eye-catching on shelves.

Beer can design by Cam Stevens

Beer can design by Cam Stevens

Beer can design by Cam Stevens

Beer branding and can design by Cam Stevens

Beer can design by Cam Stevens

Beer can design by Cam Stevens

Beer can design by Cam Stevens

Beer branding and keg design by Cam Stevens

Typography

Two main typefaces were used: one for its legibility at all sizes; and another to add personality to the artwork.

Beer packaging typography by Cam Stevens

Beer packaging typography by Cam Stevens