I developed the branding and beer can design for a small craft brewery in southern Saskatchewan. They wanted something a little sophisticated, but never snobby.
Commitment. Innovation. Attention to detail. North48 Brewing Co. is about time honoured traditions mixed with new ideas, some farm-kid know-how, a whole lot of stubbornness, and sharp use of tech.
The overall design and layout of the beer labels is consistent which helps initiate and prolong brand recognition.
An eye-catching colour family was developed to help distinguish and differentiate each style of beer, while remaining attractive and eye-catching on shelves.
Two main typefaces were used: one for its legibility at all sizes; and another to add personality to the artwork.