Award-winning designs for Alberta’s best craft brewery.
Big Rock is a fantastic craft brewery located in Calgary, Alberta. If you’re like me—a beer enthusiast living in Ontario—we are missing out on about 75% of the fantastic beer flavours they have to offer, which is a crying shame.
For the past 20 years Big Rock has hosted their annual Eddies Awards Show: Calgary’s highest-octane mix of creativity and entertainment that celebrates the winning print and video advertisements created for Big Rock Beer by fans from around the world.
I first heard about the Eddies in 2012 and entered a print ad titled, “The Best Bits of Alberta” which garnered a 2nd place win. So I went to Calgary to collect...
I drew inspiration from 1930s and 40s Guinness Stout ads created by S.H. Benson advertising; primarily drawn by the artist John Gilroy.
I created both of the winning ads from scratch. Aside from the beer bottles in “The Best Bits of Alberta”, everything else was hand painted and sketched in Photoshop with a few elements created in Illustrator.