The Burlington Performing Arts Centre

The Burlington Performing Arts Centre

Brand development from the ground up.

The Burlington Performing Arts Centre, (BPAC) is a world-class theatre located in downtown Burlington.

As Creative Lead at BPAC, my mission is to bring all design work in-house and revitalize/reassemble the disconnected design work that was done out-of-house for the 7+ years preceding me.

What once was lost is now found...

I brought back the use of BPAC’s original colour scheme (seen on the logo), and reinstated the original architectural typeface found throughout the building.

I also completely redesigned and rebuilt BPAC’s website to make it more attractive and user-friendly for our hundreds of thousands of patrons.

Visit Burlingtonpac.ca

BPAC web design by Cam Stevens

BPAC brochure cover design

BPAC logo’s colour scheme has a sort of 60s vibe. I built on this by selecting an additional set of complimentary colours.

BPAC brochure design

The colours could then be associated with different performance genres.

BPAC brochure design

Finally, the brochure was organized by genre with colour and typeface working together.

BPAC brochure cover close up

BPAC brochure close up

BPAC brochure close up

Burlington Performing Arts Centre poster design by Cam Stevens

Burlington Performing Arts Centre poster design by Cam Stevens

Burlington Performing Arts Centre poster design by Cam Stevens

Burlington Performing Arts Centre poster design by Cam Stevens

BPAC exterior poster designs by Cam Stevens

Site Redesign

I brought the design and management of BPAC’s website in-house, which drastically reduced cost and improved the user experience.

Burlington Performing Arts Centre site design by Cam Stevens

Burlington Performing Arts Centre site design by Cam Stevens

Burlington Performing Arts Centre site design by Cam Stevens

Burlington Performing Arts Centre site design by Cam Stevens

BPAC website by Cam Stevens

Video

Another cost-reduction goal of mine was to bring video editing and video production in-house, so I learned to use Adobe Premiere Pro to create videos used for marketing and educational purposes. Example below:

Typography

I brought back the typeface used on the original logo and signage/wayfinding found throughout the facility.

BPAC typography by Cam Stevens

BPAC typography by Cam Stevens