Redesigning a website for a city of almost 200,000 residents is not an easy task. Colour contrast, font size, navigation, readability and above all: accessibility come first and foremost.
There were two main goals of the redesign: to be responsive, and to simplify. We wanted to make the navigation more intuitive and declutter the content. Redesigning such a large site meant starting from the ground up, and the base of any site is its sitemap.
Sitemap focus groups were conducted and both city employees and residents helped categorize and reorganize content for the new site.
Site design was reflective of input from the focus groups. We continued to involve residents through the design phase.
After months of research, design, building and testing the site was launched. My design won numerous awards for Best Goverment Site Design
Responsive web design for The City of Burlington was essential. Previous to this, Burlington’s website was not mobile-friendly and the navigation was not intuitive.
Verb was chosen as the typeface for the website. It is a workhorse of a font and is also used in all print projects at the city.