Fuel your one.
Any product line’s packaging should not only achieve cohesiveness as a unit, it should also stand out from its surrounding competitors.
I worked with designers at Sportika to complete the packaging design for a brand new line of nutritional supplements. Unlike many supplements, this brand is geared toward sports enthusiasts; the extreme type as well as the regular sporty hit-a-homerun-type of person.
This design was to be a drastic departure from the current state of supplement brand packaging, which tends to be extremely ugly cluttered.
fuel:one product family
Here’s a test: I dare you to stand in any supplement store and look at the vast shelves of protein powders and other mass-gaining supplements. After a little while, all the distracting metallic inks, starbursts and carbon-fibre-cliché background textures will turn in to one giant wall of protein sludge in your eyes. Ugly. Confusing. Convoluted.
fuel:one is the towel that wipes your eyes clean.
The result: simplified.
You’ve heard the old adage: “Keep It Simple, Stupid.” This was the angle that was taken when designing fuel:one’s product line. And when looking at the sludge wall of confusion, solid colours with no textured background, negative space, and contrasting type angles all lead to a refreshing break for your eyes.
fuel:one flatland BMX
fuel:one surf
fuel:one freeclimb
fuel:one downfill MTB
fuel:one physique
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