Fuel One packaging lineup

fuel:one

Branding and packaging design for a health supplement company.

Any product line’s packaging should not only achieve cohesiveness as a unit, it should also stand out from its surrounding competitors.

I worked with designers at Sportika to complete the packaging design and layouts for this new line of nutritional supplements. Unlike many supplement brands who focus on bodybuilding, Fuel:One expands their demographic by targeting a diverse range of sports and extreme sport athletes.


Client

Sportika

Role

Design & Development

Timeframe

March, 2013

Principles

Alignment, Balance, Colour theory, Contrast, Emphasis, Grids, Hierarchy, Negative space, Page layout, Proximity, Repetition, Rhythm, Rule of thirds, Typography

Skills

Brand development, Logo design, Packaging design, Print design


fuel:one packaging design and build by Cam Stevens

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