Quality, not quantity.
It is very clear that in Ontario, the craft beer trend is on an upward curve of popularity. Designing a brand for a microbrewery required both market and consumer research as well as an understanding of how colour and contrast catch your attention.
The biggest challenge was how to make a beer brand stand out amongst dozens of other choices in store.
The overall design and layout of the beer labels is consistent which helps initiate and prolong brand recognition.
An eye-catching colour family was developed to help distinguish and differentiate each style of beer.
Combined, these two major elements help unify and promote the brand as a whole. Fans of one beer style from this brewery will recognize the similar layout of a different style from the same brewery. Product exploration through brand loyalty is born.