North48 Craft Beer

North48 Craft Beer

Quality, not quantity.

It is very clear that in Ontario, the craft beer trend is on an upward curve of popularity. Designing a brand for a microbrewery required both market and consumer research as well as an understanding of how colour and contrast catch your attention.

The biggest challenge was how to make a beer brand stand out amongst dozens of other choices in store.

North48 341ml bottles
North48 341ml bottles
North48 500ml cans
North48 500ml cans

The overall design and layout of the beer labels is consistent which helps initiate and prolong brand recognition.

An eye-catching colour family was developed to help distinguish and differentiate each style of beer.

Combined, these two major elements help unify and promote the brand as a whole. Fans of one beer style from this brewery will recognize the similar layout of a different style from the same brewery. Product exploration through brand loyalty is born.

Red Moon 2lb tub
Red Moon 1lb pouch
North48 can detail and mini-keg
North48 6-pack box
North48 6-pack box
North48 label
North48 label detail
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