Sterlon Legal Expense Insurance
Rebranding a leading legal expense insurance company.
Sterlon is Canada’s leading expert in legal expense insurance since 1993. Along with offering a wealth of products and information, they also have customer-centric vision and values.
Relaunching and refreshing their brand was our main goal and we made sure to respect and protect their existing client base.
Along with a revised identity with cleaner typography, I built Sterlon a modern and responsive website.
We also worked together to develop a consolidated product menu with a more concise and targeted approach.