Sterlon logo

Sterlon Legal Expense Insurance

Branding, print, and responsive web design for a leading legal expense insurance company.

Sterlon is Canada’s leading expert in legal expense insurance since 1993. Along with offering a wealth of products and information, they also have customer-centric vision and values.

Relaunching and refreshing their brand was the goal, and I made sure to respect and protect their existing client base.

Along with a revised identity with cleaner typography, I built Sterlon a modern and responsive website.

We also worked together to develop a consolidated product menu with a more concise and targeted approach.

Visit sterlon.com


Client

Sterlon

Role

Design & Development

Timeframe

2015–2022

Principles

Alignment, Balance, Colour theory, Contrast, Emphasis, Grids, Hierarchy, Negative space, Page layout, Pattern, Proximity, Repetition, Rhythm, Rule of thirds, Typography, White space

Skills

Brand development, Logo design, Print design, UI+UX design, Web design


Sterlon site design and build by Cam Stevens

Sterlon logo design by Cam Stevens

Sterlon product info booklet design by Cam Stevens

Sterlon site design and build by Cam Stevens

Sterlon site design and build by Cam Stevens

Sterlon site design and build by Cam Stevens

Sterlon site design and build by Cam Stevens

Sterlon website by Cam Stevens

Sterlon website by Cam Stevens

Sterlon stationery design by Cam Stevens