Sterlon Legal Expense Insurance
Sterlon is Canada’s leading expert in legal expense insurance since 1993. Along with offering a wealth of products and information, they also have customer-centric vision and values.
Relaunching and refreshing their brand was the main goal and I made sure to respect and protect their existing client base.
Along with a revised identity with cleaner typography, I built Sterlon a modern and responsive website.
We also worked together to develop a consolidated product menu with a more concise and targeted approach.
Principles
Alignment, Balance, Colour theory, Contrast, Emphasis, Grids, Hierarchy, Negative space, Page layout, Pattern, Proximity, Repetition, Rhythm, Rule of thirds, Typography, White space
Skills
Brand development, Logo design, Print design, UI+UX design, Web design
