Sterlon is Canada’s leading expert in legal expense insurance since 1993. Along with offering a wealth of products and information, they also have customer-centric vision and values.
Relaunching and refreshing their brand was the main goal and I made sure to respect and protect their existing client base.
Along with a revised identity with cleaner typography, I built Sterlon a modern and responsive website.
We also worked together to develop a consolidated product menu with a more concise and targeted approach.
Design & Development
Alignment, Balance, Colour theory, Contrast, Emphasis, Grids, Hierarchy, Negative space, Page layout, Pattern, Proximity, Repetition, Rhythm, Rule of thirds, Typography, White space
Brand development, Logo design, Print design, UI+UX design, Web design