US Parks Posters

U.S. Parks Posters

U.S. Parks Posters is the original, vintage-inspired National Park poster series honouring the country’s natural wonders.

Print, responsive web, and landing page design.

The success of my Canadian Parks print design series can be traced back to my visits to National Parks in the United States.

It was there that I first discovered the screen-printed series of posters designed for the Federal Art Project between 1935 and 1943. Seeing those prints inspired me to design my own Canadian parks poster collection. Being the obsessive designer that I am, I started my own U.S. National Parks poster design collection.


Client

Self-initiated

Role

Design & Development

Timeframe

Ongoing

Principles

Alignment, Balance, Colour theory, Contrast, Emphasis, Grids, Hierarchy, Negative space, Page layout, Pattern, Proximity, Rhythm, Rule of thirds, Typography

Skills

Brand development, Logo design, Print design, UI+UX design, Web design


Print Design

Designed specifically for high-quality, giclee printing using archival inks and paper.

The collection now contains a poster for every U.S. National Park.

See them all and purchase prints at usparksposters.com.

US Parks Posters

Arches National Park poster by Cam Stevens

Arches National Park

Grand Canyon National Park poster by Cam Stevens

Grand Canyon National Park

Yosemie National Park poster by Cam Stevens

Yosemite National Park

Bryce Canyon National Park, Rocky Mountain National Park and Great Smoky Mountains National Park prints

US Parks Posters web design by Cam Stevens


Web Design & Landing Pages

I designed and built a fully responsive site in order to house the growing collection of prints, as well as a landing page as a destination for ad and social campaigns.

Landing page

It’s important to follow some basic principles when building landing pages, such as:

  1. Explain the value of what’s being sold
  2. Explain how the value is being created
  3. A hero visual to illustrate the product
  4. Social proof in the form of data and testimonials
  5. A call-to-action
  6. Features and benefits of the product
  7. Handle objections by answering questions a potential buyer might ask, and finally,
  8. Don’t leave the audience hanging. Add another call to action.

Here’s an example

US Parks Posters landing page design by Cam Stevens

US Parks Posters web design by Cam Stevens

US Parks Posters web design by Cam Stevens

US Parks Posters web design by Cam Stevens

US Parks Posters web design by Cam Stevens

US Parks Posters website by Cam Stevens

US Parks Posters website by Cam Stevens