Sterlon LEI
Branding and website design for a leading insurance company.
Sterlon has been Canada’s leading provider of legal expense insurance since 1993. Known for both their comprehensive product offerings and client-focused values, the company continues to set the standard in this specialized sector.
The project objective was to refresh Sterlon’s brand identity and develop a new website that modernized their digital presence while maintaining trust and continuity for their existing client base.
Design
The rebrand included updates to the logo, typography, and overall visual identity, all consolidated into a revised set of brand guidelines. I also designed and developed the new website using WordPress, ensuring it was fully responsive, accessible, and aligned with the company’s professional and client-centric ethos.
